What I’m Reading Today – April 1st, 2014

Here a list of links or worthwhile articles that caught my attention today, April 1st 2014.

Highlights from What You Think You Know About The Web is Wrong.

Great article from Tony Haile (CEO of Chartbeat) called “What You Think You Know About the Web is Wrong“, totally worth the read.

Tony presents compelling data that goes against some of the way brands and marketers have in the past deemed important metricks to measure.

I’ve highlighted some of the key findings and quotes that I felt were important from a content and marketing perspective.

#1 We read what we’ve clicked.

“a stunning 55% spent fewer than 15 seconds actively on a web page”

The most valuable audience is the one that comes back. Those linkbait writers are having to start from scratch every day trying to find new ways to trick clicks from hicks with the ‘Top Richest Fictional Public Companies’. Those writers living in the Attention Web are creating real stories and building an audience that comes back.

#2 The more we share the more we read. Do we read the articles we share? 

“only one tweet and eight Facebook likes for every 100 visitor”

“measuring social sharing is a great for understanding social sharing, but if you’re using that to understand which content is capturing more of someone’s attention, you’re going beyond the data. Social is not the silver bullet of the Attention Web”

#3 Native Advertising is not the savior of publishing

“On a typical article two-thirds of people exhibit more than 15 seconds of engagement, on native ad content that plummets to around one-third. ”

#4 Banner Ads Don’t Work

Here’s the skinny, 66% of attention on a normal media page is spent below the fold. That leaderboard at the top of the page? People scroll right past that and spend their time where the content not the cruft is. Yet most agency media planners will still demand that their ads run in the places where people aren’t and will ignore the places where they are.

Facebook Mobile App Center

So Facebook has announced its official mobile app center where we will be able to download both free and paid mobile apps through its  app store within its mobile app… for our mobile phones.

I don’t know about you but I’m already feeling overloaded with all these different app markets. Will this be the ultimate mobile eco-system? I’m not sure the mobile eco-system needed another layer of distribution.

I’m curious to know what’s will be the advantage for people to download a Pinterest/Spotify mobile app via the Facebook app market vs. Apple’s app store vs. Google Play’s app store vs. Samsung’s future app store (you know that’s coming!).
Will they be apps that will only work within the Facebook app? Will they be stand alone apps?

Finally, the screenshot above has become pretty common on my feed lately because I’m trying to keep garbage from appearing on my feed. This makes me weary that mobile newsfeeds will inherit these kinds of unwanted updates.

Lots of questions, looking very much forward to seeing how apps will work and how it will change Facebook and how they will eventually evolve.

Yes, I’m aware that I’m also sharing this garbage post on your Facebook feed.