Are you taking a break from Facebook?

facebook-alertThe NYT just ran this story based on the PEW study titled “Coming and Going on Facebook” 

Some of the key findings are quite interesting.

  • 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more.
  • 28% of Facebook users say the site has become less important to them than it was a year ago.  And 34% of current users say the amount of time they are spending on Facebook has decreased over the past year.
  • Some 38% of Facebook users ages 18-29 expect to spend less time using the site in 2013.

I definitely feel a Facebook fatigue online & the younger demographic is something we should be paying attention too since their the ones that adopted the platform first.

Is this social media fatigue or is it a question of too much selection? We now live in a world where every website or new app is trying to be its own social network and finding more and more ways to keep them engaged outside of social networks.

Should Facebook be worried?

You can read the full report here.

Casey Neistat’s Guide to keeping Instagram great

Instagram is great but a platform is only as good as its users. As Casey says, Instagram is not about the pictures, it’s about the sharing which allows everybody to peer into the lives of interesting people.

A brilliant example is a difference between Rick Ross’s Instagram versus that of Justin Bieber. While RR’s feed is a visual story of his fascinating life the Biebs is too busy taking pictures of himself all the time… there is no story!

Here is Casey Neistat‘s Rules for keeping Instagram great.

  1. Find your theme and share it.
  2. Easy with the hashtags, nobody cares (I’m guilty here!)
  3. Don’t tag people in their own pictures.
  4. Asking people to follow you is not ok, ever.
  5. Easy on the tilt-shift. (oops!)
  6. The cropping tool is there, use it!
  7. Your baby is cute but nobody needs to see 10 pictures.

Casey’s closing comments are critical to keeping Instagram great. A social networks lifespans are pretty short, they come and go but they only exist as long as we keep it awesome so let’s work together to do so.

Using Pinterest as your digital résumé

Yep, you can use Pinterest as your digital résumé!

That’s what Jeanne Hwang did, she loooves Pinterest, like really a lot! Enough that she really wants to work there.

The social media darling Pinterest gets a lot of attention and most probably a lot of applicants so to “cut through the noise” Jeanne used her Pinterest account to graphically showcase her skills.

Simple and creative, Jeanne created a dedicating board with “pins” that displayed all her qualifications for the job. For example, one pin is a picture of Jeanne skydiving to show her adventurous/risk-taker side while another highlights that she worked at Yahoo! as a director with a simple logo and description.

Jeanne says “I am trying to cut through the noise for a chance to prove that I am an outstanding next hire. Welcome to my digital resume, which include links to my blog and work I have done on Pinterest. I am clearly passionate, but also have great experience to boot. How can I help” 

It’s always impressive to see how new media creativity and Pinterest .

Visualize How Foursquare Helps Local Business Discovery

To this day I’m surprised at how local and when I say local I really mean Canada have yet to grasp the utility of Foursquare for their brick and mortar businesses. Whenever I’ve spoken to clients about Foursquare the main two reactions are total ignorance or total wonder with both saying “how can this help me and why should I use this?”

I’m not going to start going into a full explanation the how, I’m too awful a writer/blogger to literally do this and there are tons of resources online now to help clients setup their accounts and what are the benefits.

I wanted to share this video that Foursquare just published that visually demonstrates what happened when the La Colombe coffee shop opened in NYC’s East Village.

“Each node in this network is a person, and each link represents friendship on foursquare. The size of each node is proportional to how many friends they have, and the placement of each node is determined by a machine learning algorithm called Structure Preserving Embedding. As people check in to La Colombe, they will turn from grey to blue, and their friends on the network will light up. As more people check in we can see how this new place opening spreads across the social graph.”

The main point that comes across for me is how the nodes (person) are all tied together. The way I understand this visualization is  that the Foursquare check-ins are doing the job of spreading the word and influencing friends to visit and discover the new coffee shop in the hood.

Social Media Guide: Where to Post your Status

Trying to figure out where you should update your status? Here’s a simple guide to help you.

Thanks Liza