Here are links worth sharing for the week of March 10, 2014.
Adage – YouTube Brings Taco Bell, Ford and Visa to Brand Camp.
YouTube helping brands to teach them storytelling and content integration with creators. What’s interesting to see is the lack of mentions about agencies.
ReelSEO – Machinima Lays Off 42 Staff, YouTube to Take Back Ad Sales.
Machinima is the grand daddy of YouTube networks but that doesn’t mean they have it all figured out. Now comes the news that 42 employees are being laid off and that they and stops selling direct ads to focus on brand content integrations with their channel partners.
Its become clear that YouTube networks are having a tough time making money selling traditional digital ad formats on YouTube channels. With brands focusing more in content and native advertising it’s not really surprising to see networks switching gears.
Dare to stream – On the Media
On The Media is one of my favourite weekly podcasts. Part of this pas week’s podcast took a look at Hollywood and streaming video. The podcast Focusses on the new business models in the world of video content, from ad-supported to artists managing direct sales to their content.
eMarketer – Teens Play on YouTube
Older article but I think its worth a re-fresh. YouTube overtakes Facebook as the top platform for teens and millennials. To anybody who uses the platform this isn’t really news.
Despite YouTube’s popularity, The Intelligence Group found that Facebook was the preferred social network among US teen and millennial internet users for communicating with brands, cited by the majority of respondents.
Not really surprising since I can count a handful of brands that truly master YouTube’s power as a platform.
videoink – DailyMotion Digs into original content.
Always trying DailyMotion finally gets into original content. Almost a full two years after YouTube’s Original Channels experiment.