Rockstar Games Advertising Council

I must have been living under a rock when this was unveiled.

Rockstar Games has set up a page (which was just updated) for The Advertising Council of Liberty City, Vice City and San Andreas which hosts all the radio commercials that were in the games.

When players acquire (aka steal) a car in GTA games the first thing heard is the radio with its real music as well as hilariously written fake ads inspired by the ones we’re all used to hearing on commercial radio stations.

I think its amazing that Rockstar Games did this. I have very fond memories of playing the PS2 era GTA games and having laugh out loud moments and just concentrating on listening to the radio commercials instead of actually playing the game.

It was in my opinion one of the best features from the GTA series that made it unforgettable.

Rockstar Advertising Council

Sources: The Verge, Rockstar Games

Nike: Find Your Greatness

Great ad spot from Nike

Greatness isn’t reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it.

via: Doobybrain

Ubisoft’s Complexed Message

Here’s a quick description, what you see here is a promotional video created by Complex.com and Ubisoft to help advertise the upcoming video game Tom Clancy’s Ghost Recon.

I knew this video was unique the moment I saw the thumbnail in my Facebook feed.  I’ve tried to wrap my head around it since I first watched it. This video is wrong on so many levels but for the sake of our short attention spans, I’ll concentrate on the most important ones.

Here’s the top 5 reasons the “Complex Team Ghost: Coco” video sucks.

1 – The overall concept and message is just blatantly sexist. Complex or Ubisoft may reply saying that it was all done in satire and that I should just relax or lighten up. That’s not an excuse. Using satire as a reason and trying to make nothing out of this is a form of subtle discrimination. I think Katie Cunningham put it in her article about discrimination when she said: “The main problem with subtle discrimination is that it leaves those that it affects the most powerless against it and quietly discourages them”.

2 –  It stereotypes gamers as all male and stupid, which makes me believe that they are out of touch with the real gamers. This doesn’t make sense to me, I mean the information is right out there for everybody to find. The average gamer is 37 years old and 45% of them are women! In fact, adult women represent a greater part of the game-playing population (37 percent) than boys age 17 or younger (13 percent)

3 – They are creating false expectations and implying that all girl gamers dress like strippers and that you will get laid by playing with them. There are so many fantastic and vocal female gamers out there why didn’t they use one of them? What makes even less sense is that Ubisoft has been sponsoring a whole community of female gamers for years called the FragDolls to promote its games for years! These are much more appealing women to hire who actually to play video games because they like it. Why not use one of them? Am I wrong in thinking they’d be insulted by this promotion?

4 – The ads use a female gamer saying that girls play games, but if you know Ghost Recon, there are no lead female playable characters. The player does not have a choice of a female avatar in both the single-player story storyline and the multiplayer part of the game. Tom Clancy games have always pushed realistic military situation and gameplay. Last time I checked, there are women in the military today, this game is set in the future. Are there no women special forces in the future?

5 – The feel and tone of this promotion is not something I would have expected to see for a Tom Clancy title. It’s no secret what that UbiSoft is trying to steal gamers off the juggernaut that is Call of Duty but that’s not what Ghost Recon is. Lowering it the this kind of message does a disservice to the gamer and its fans. In the past, Ghost Recon has always been the thinking man’s shooter, it’s not a pickup and play game like the CoD series.

From a marketers perspective, synergy in your marketing and messaging is important. Especially when Ubisoft spends millions of dollars to create a serious Hollywood type movie focusing on the seriousness and realism to in turn create something like what we see above.

In my opinion, this message paints a bad portrait of all gamers and gamer culture. That said I hope that Ubisoft and Complex pull this ad and work on showing us real gamers and concentrates on what makes its product worth buying.

At least it’s encouraging to see that the YouTube community has the same reaction I do which gives me hope for humanity.

In the end, I’m still buying Ghost Recon when it’s released next week and I also plan to pick up future Ubi titles because they are great products.

Most of the time I have no issues telling friends and colleagues that I’ve been playing games for over 20 years and that I still regularly play. I’m a mature gamer but messages like this make it harder to use the term “mature”.

Banksy On Advertising

A friend shared this quote from Banksy which isn’t the first he’s done about advertising which I think is well said. There’s definitely a revolution happening in the way we identify with brands and Banksy point about brands owing more to their customers is a way of thinking that will continue to grow. In my opinion, marketers and brands who realize this are ahead of the curve.

“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from the buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

– Banksy

Thanks Cindy!

Vinnie Jones’ Hard and Fast Hands-Only CPR

 

Definitely the best CPR PSA you’ll see today. The British Heart Foundation uses Vinnie Jones (Lock, Stock & Two Smoking Barrels, Snatch) to show us how to resuscitate a passed out guy (that he made earlier) using hands-only CPR to the beat of Bee Gees’ Stayin’ Alive.

via reddit