Talking YouTube and Digital Influencers – The Xero Hour Podcast

xero hour podcast with saul colt

I recently had chance to be a guest on The Xero Hour Small Business Podcast with (the smartest man in the world) Saul Colt. We discussed the world of Youtube Celebrities and how to work with them and the importance of influencer marketing.

Here are the different places you can download the episode:

Mini Billboard Campaign for Marvel’s Ant-Man

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Great out of home execution that was spotted by a couple of my work colleagues this morning so I decided to go for a walk and take some pictures. Its a miniature billboard fit for ants, placed close to Toronto’s Distillery district to promote Marvel’s Ant-Man movie. Curious to know what kind of GRP’s they’ll get!

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YouTube Updates Channel Subscription Preferences

It seems that YouTube has made a small change to YouTube channel Subscription preferences.

If you don’t know where to see this, when you subscribe to a channel a little cog icon appears like this that when clicked used to pop up a box that would allow you to choose two things.

1 – Have YouTube email you every time the channel uploads a video.

2 – Allow YouTube to only show uploads in the activity feed.

Here’s what it looked like before.

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The Email with new uploads option was great, it meant I would never miss an upload from my favourite channels but now this is what it looks like.

Now here’s what it looks like now.

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‘Send me updates’ keeps it vague. Am I going to stop receiving emails? Where are these updates going to appear?

One of my favourite features on YouTube is that I can ensure that I never miss an upload from a YouTube channel where I checked the box that I wanted email updates. There are not a lot of social networks that give you that opportunity.

This could very much impact a YouTubers total channel views from subscribers.

At the moment YouTube hasn’t announced the change.