Some of the key findings are quite interesting.
- 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more.
- 28% of Facebook users say the site has become less important to them than it was a year ago. And 34% of current users say the amount of time they are spending on Facebook has decreased over the past year.
- Some 38% of Facebook users ages 18-29 expect to spend less time using the site in 2013.
I definitely feel a Facebook fatigue online & the younger demographic is something we should be paying attention too since their the ones that adopted the platform first.
Is this social media fatigue or is it a question of too much selection? We now live in a world where every website or new app is trying to be its own social network and finding more and more ways to keep them engaged outside of social networks.
Should Facebook be worried?
You can read the full report here.