From Love To Bingo in 873 Images

This painstakingly crafted ad does one thing well and that’s to let me know that Getty Images has a LOT of stock photos!

They were able to tell a simple story “from love to bingo” by carefully arranging each photos. The promotional spot is a creation of Sophie Schoenburg and Marcus Kotlhar from the AlmapBBDO ad agency in Brazil using 873  images (obviously).

Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted. The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art director at the agency.

via Reddit
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s