The Dark Knight Rises Tumbler On Tour… on Tumblr

Batman’s Tumbler (the Batmobile for the older folks) starts its tour of North American cities today with its first top in Bentonville, AR on May 12th. This is part of what I expect to be a massive marketing campaign (like it really needs one…c’mon!) to promote The Dark Knight Rises.

You can follow the Tumbler Tour via its Tumblr… so obvious… so brilliant.

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