Banksy On Advertising

A friend shared this quote from Banksy which isn’t the first he’s done about advertising which I think is well said. There’s definitely a revolution happening in the way we identify with brands and Banksy point about brands owing more to their customers is a way of thinking that will continue to grow. In my opinion, marketers and brands who realize this are ahead of the curve.

“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from the buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

– Banksy

Thanks Cindy!

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2 thoughts on “Banksy On Advertising

  1. I love Banksy for the originality in the messages and visual art that is produced. A friend of mine was given a Banksy book which was a compilation of photos and quotes which I flipped through for hours. I’ve quoted Banksy myself in my blog as well, and I’m glad that I came across your post as well because I haven’t heard “You don’t need planning permission to build castles in the sky” quoted before. Thanks for sharing! Feel free to check out my blog as well: http://shawnajwidmer.wordpress.com/

  2. Right, marketers are ahead of the curve, when realizing they owe us. So, you are saying, by marketing that idea they will better be able to sell us.

    In the infamous words of Bill Hicks, “…if anyone here is in advertising or marketing…kill yourself…You are the ruiner of all things good…

    “Ooh, you know what Bill’s doing now? He’s going for the righteous indignation dollar. That’s a big dollar. A lot of people are feeling that indignation. We’ve done research – huge market. He’s doing a good thing.”

    “Godammit, I’m not doing that, you scum-bags! Quit putting a goddamn dollar sign on every fucking thing on this planet.”

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