Boardwalk Empire is a great original HBO series that I didn’t get to watch but HBO has peaked my interest with this unique promotion in NYC’s subway.
Starting on Saturday, September 3rd an authentic vintage 1920’s train will run on the express 2/3 track in Manhattan throughout September (specifically, from 12 to 6 p.m. on Saturdays and Sundays). Originally operated by the Interborough Rapid Transit (IRT) system, the train began service back in 1917 and will once again be operational. Customers who have the opportunity to ride the vintage train will be transported back in time to the Prohibition era with authentic details such as rattan seats, ceiling fans and drop sash windows, as well as a custom branded interior featuring Boardwalk Empire-inspired period artwork.
This will be around for four weekends, running through the 25th of September, and will be making stops at 96th, 72nd, and Times Square-42nd street stations only. Also, some HBO folks will be on the streets on the last weekend of the promotion to distribute complimentary MetroCards in the vicinity of the Times Square-42nd and 72nd street stations.
Video by Scott Beale