Quit the Denial – Social Farter

social-farter

Great messaging from the Canadian Ministry of Health & Longterm Care with its Quit The Denial campaign against social smoking.

The Social Farter one is obviously my fave.

“If you only fart with friends, you’re not a farter. You’re just a social farter and that makes it OK.”

There’s also The Social Nibbler which isn’t as funny IMO.

Before and After Billboard by Burt’s Bees

I have a love/hate relationship with OOH (out of home) advertising. Most of the time the ads are so bad it feels like its visual pollution.

On the web its easy to find hundreds of creative and impactful examples but that’s not reality. I would say 99% of out of home campaigns we see in our day-to-day routines are horrible and completely forgettable.

Burt’s Bees, the “Earth Friendly, Natural Personal Care Company” launched a pretty creative out of home campaign to show the hydrating effects of its new “Intense Hydration” line of products.

Using sticky-note as coupons the brand was able to simulate a before and after effect on a billboard while also providing the public with an incentive to try their product.

Being exposed to so much bad makes you really appreciate the good like this one.

Nike: Find Your Greatness

Great ad spot from Nike

Greatness isn’t reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it.

via: Doobybrain