Tagged: marketing

March 15, 2013

Quit the Denial – Social Farter

Great messaging from the Canadian Ministry of Healt h & Longterm Care with its Quit The Denial campaign against social smoking.

The Social Farter one is obviously my fave.

“If you only fart with friends, you’re not a farter. You’re just a social farter and that makes it OK.”

There’s also The Social Nibbler which isn’t as funny IMO.

October 22, 2012

Before and After Billboard by Burt’s Bees

I have a love/hate relationship with OOH (out of home) advertising. Most of the time the ads are so bad it feels like its visual pollution.

On the web its easy to find hundreds of creative and impactful examples but that’s not reality. I would say 99% of out of home campaigns we see in our day-to-day routines are horrible and completely forgettable.

Burt’s Bees, the “Earth Friendly, Natural Personal Care Company” launched a pretty creative out of home campaign to show the hydrating effects of its new “Intense Hydration” line of products.

Using sticky-note as coupons the brand was able to simulate a before and after effect on a billboard while also providing the public with an incentive to try their product.

Being exposed to so much bad makes you really appreciate the good like this one.

July 25, 2012

Nike: Find Your Greatness

Great ad spot from Nike

Greatness isn’t reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it.

via: Doobybrain

July 13, 2012

The Art of Logo Design

PBS Off Book continues to upload some awesome content on their YouTube channel. The latest is The Art of Logo Design.

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

Before working in an ad agency I had absolutely no clue how logo’s were created and designed. The amount of thought and process behind a logo is impressive. A logo is an extension of what a you are, of what you do, when a logo is well done and well marketed it becomes one with the brand so that when an audience sees it, it will remind them of the company’s identity.