I’m always impressed when big events use YouTube or other online video streaming services. This is the way to go, give fans as much access as possible and build your community and audience. Even though public events like this need ¬†money from exclusive content deals with broadcasters I think it limits a brand’s engagement because it’s then controlled by the broadcaster.

Having a direct feed to your audience where you can grow and engage with them directly is a immeasurable benefit for a brand. I’m glad we’re seeing more and more of events like this.

Coverage starts now and runs until 7/7/13, Noon to 7pm (BST).

Source: Engadget

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