The Digital Media Addict’s Readling List – April 5th, 2014

Multi Screen At Home

Online Content and Video:

Girl Talk & Freeway  “Tolerated” Music Video by Maker Studios is Girl Talk‘s first ever video which is significant  itself but what caught my eye was that it’s produced by recently Disney acquired Maker Studios. Might not be the first but its the first that’s come to my attention. YouTube has become the go to place for music so it only make sence that artists us YouTube studios and talent to produce artists videos. Watch out Vevo!

With Disney Buying Maker do all Big Media Companites Need to up their YouTube Game?  by Dorothy Pomerantz on Forbes.com

Yep… sort of like Temple Street building Boat Rocker (shameless plug!)

MTV Chief Builds Video Network for the SnapChat Generation by Tim Peterson on AdAge.com 

Astronauts Wanted’s mission to tell stories via multiple touch points using the connected teen’s digital behaviour as different touch points for an overarching storyline. Now that’s digital storytelling!

The Web and Online Marketing: 

The Future of Advertising: Here’s what to expect by  on CNBC

Mobile and location are “the shit” in digital marketing. We’ve only been told that “The Year of Mobile” is here for last 10 years now. Also predicting consumer behaviour is borderline creepy.

How Canadians are Using the Internet Differently. by Susan Krashinsky on The Globe and Mail  

Following the same theme, mobile is taking over. Canada has a higher percentage of smart phone penetration yet investments in marketing on mobile platforms lags continuing the trend of Canadian marketers and brands playing it safe.

How Nielsen’s OCR Will Impact Digital Video Advertising by Chris Smith on MediaPost

Ever since I’ve been in digital media I’ve been annoyed by antiquated media measurement metrics forced into digital and not vice versa. Funny how nobody imposes digital metrics on TV, Out of Home and Radio.

Calm Down, Facebook is Not Screwing You by Michael Lazerow on Re/code 

The bashing of Facebook got old quick and I’ll fully admit to getting on that bandwagon. In hindsight the failure is on us as marketers and brands for taking the easy route by choosing to build castles on someone else’s sandbox and losing focus on the end goal.

Research:

TV Content Drives Multiplatform Viewing - Vubiquity Research Report

TV still the number one source for video watching but other platforms are gaining ground, especially with the under 35 crowd. The audience wants to consume content via multiple platforms and is willing to pay for it.

Older Adults and Technology UsePew Research Center 

Long report that basically says that the older population is adopting broadband, the web and technology into their lives with the more educated, affluent taking the lead. I’m already seeing older vloggers appearing on the scene!

What I’m Reading and Watching Today – April 4, 2014

Here’s a list of articles I’ve read and a few web videos I think you should check out – April 4, 2014

Europe in 8 Bits – Documentary Trailer from Javier Polo

EUROPE IN 8 BITS is a 2013 documentary exploring the world of chip music, a new musical trend that is growing exponentially throughout Europe. Available on Vimeo on Demand.

More than 70 Million People Watch eSports Worldwide by Rod ‘Slasher’ Breslau on ongamer.com

Tales from Millennials’ Sexual Revolution by Alex Morris on RollingStone

Millennials spend 48% More Time Watching Online Video than the Average Internet User by Amh Gensenhues on Marketing Land.

What I’m Reading Today – April 2nd, 2014

Here’s a list of worthwhile articles I’ve read today as well as one great video – April 2nd, 2014

How Is Technology Changing TV Narrative? Idea Channel PBS Digital Studios

The Dollar and Cents Case Against Hollywoods Exlusion of Women by Walt Hickey on FiveThirtyEight.com

How The Most Expensive Game Jam In History Crashed and Burned in a Single Day by Jared Rosen on IndieTalk

The Fatal Mistake Content Marketers are Making with NoFollow by Danielle Wiley on MarketingLand

 

What I’m Reading Today – April 1st, 2014

Here a list of links or worthwhile articles that caught my attention today, April 1st 2014.

Highlights from What You Think You Know About The Web is Wrong.

Great article from Tony Haile (CEO of Chartbeat) called “What You Think You Know About the Web is Wrong“, totally worth the read.

Tony presents compelling data that goes against some of the way brands and marketers have in the past deemed important metricks to measure.

I’ve highlighted some of the key findings and quotes that I felt were important from a content and marketing perspective.

#1 We read what we’ve clicked.

“a stunning 55% spent fewer than 15 seconds actively on a web page”

The most valuable audience is the one that comes back. Those linkbait writers are having to start from scratch every day trying to find new ways to trick clicks from hicks with the ‘Top Richest Fictional Public Companies’. Those writers living in the Attention Web are creating real stories and building an audience that comes back.

#2 The more we share the more we read. Do we read the articles we share? 

“only one tweet and eight Facebook likes for every 100 visitor”

“measuring social sharing is a great for understanding social sharing, but if you’re using that to understand which content is capturing more of someone’s attention, you’re going beyond the data. Social is not the silver bullet of the Attention Web”

#3 Native Advertising is not the savior of publishing

“On a typical article two-thirds of people exhibit more than 15 seconds of engagement, on native ad content that plummets to around one-third. “

#4 Banner Ads Don’t Work

Here’s the skinny, 66% of attention on a normal media page is spent below the fold. That leaderboard at the top of the page? People scroll right past that and spend their time where the content not the cruft is. Yet most agency media planners will still demand that their ads run in the places where people aren’t and will ignore the places where they are.